Craig is a well-known face on television in the UK and now all over the world, as a judge on all 15 series of BBC1's Strictly Come Dancing. Craig’s recent work includes directing and choreographing the new Dusty Springfield musical ‘Son of a Preacher Man’ which will be touring the UK, choreographing a new dance piece for the Ballet Boyz at Sadlers Wells Theatre, and directing and choreographing the successful UK tour of ‘Sister Act’ starring Alexandra Burke. In 2015, he returned to his roots as a performer in musical theatre, starring as Miss Hannigan in the new UK national tour of Annie.
Craig was recently the subject of BBC1’s ‘Who Do You Think You Are’. He has been a judge on Comic Relief Does Fame Academy, Strictly Ice Dancing, Strictly African Dancing and appears regularly on BBC2's It Takes Two with Zoe Ball. He has also judged the New Zealand version of Strictly Come Dancing, Dancing with the Stars and has appeared on numerous television shows for TVNZ, including The Good Morning Programme as a male panellist and Wheel of Fortune. In 2012, Craig won the BBC2 series Maestro at the Opera, the final of which saw him conduct Act II of La Bohème at the Royal Opera House. He was also a grand finalist on the hit cooking show Celebrity MasterChef and participated in and won Ready Steady Cook. Craig has appeared on Britain’s Gay Buildings, as a loose man on Loose Women, Diddy TV (CBBC), The Wright Stuff, The Paul O'Grady Show Christmas Pantomime 2008, Richard and Judy, The Alan Titchmarsh Show, Something for the Weekend, Celebrity Weakest Link, Alan Carr's Celebrity Ding Dong, The Royal Variety Show 2008, An Audience With Neil Diamond, Heston’s Feast, Blue Peter, Hider in the House, The Big Finish with Graham Norton, Daily Cooks Challenge, Would I Lie to You?, Market Kitchen, Celebrity Juice, John Bishop’s Britain, Fern, Scream if You Know the Answer, Pointless, Celebrity Antiques Road Trip, Lunch With Gino and Mel, 8 Out of 10 Cats, The Magicians, Alan Carr: Chatty Man, Be Your Own Boss, The Boyle Variety Performance, Room 101 and The Sarah Millican Television Programme.
In 2013, Craig wrote and directed a brand-new show, Strictly Confidential which toured the UK starring familiar faces from Strictly Come Dancing. He has directed and choreographed the Strictly Come Dancing live tour for the last six years, as well as appearing as a judge. Credits as director/choreographer include The Witches of Eastwick at the Watermill Theatre; the UK tour of Fiddler on the Roof; the UK tour of Brother Love’s Travelling Salvation Show; a new production of Chess for a UK national tour and subsequent transfer to Toronto; Crazy for You (South Africa); Fiddler on the Roof (Amsterdam); Spend Spend Spend! (Piccadilly Theatre - Olivier Award nomination for Best Choreography); Pal Joey (Chichester Festival Theatre); Guys and Dolls (Sheffield Crucible); Paradise Moscow (Opera North); Carmen (Holland Park); Titanic (Holland); Chess (Denmark); La Traviata (Munich); Il Trovatore (Rotterdam); My One and Only (Piccadilly Theatre - Olivier Award nomination for Best Choreography); Anything Goes and South Pacific (Grange Park Opera); Copacabana (Amsterdam/Demark); Beautiful and Damned (Lyric Theatre); Bonheur (Lido de Paris); Der Kuhhandel (Bregenz Festival, Austria); Sweet Charity (Holland); Arms and the Cow (Opera North); Glanzlichter (Friedrichstadt-Palast, Berlin); How Do You Solve a Problem Like Maria? (BBC1); Just the Two of Us (BBC1); The Ballet Boyz: Yumbo Vs Nonino (Festival Hall, Sadler's Wells and Royal Opera House, Covent Garden); Die Csárdásfürstin (Theater und Philharmonie, Essen); The Hot Mikado (Watermill Theatre and UK tour); Martin Guerre (Watermill Theatre); Sunset Boulevard (Watermill Theatre and Comedy Theatre, West End); Spend Spend Spend! (Watermill Theatre and UK tour) and Copacabana (Watermill Theatre). He directed the all-star concert version of Stephen Sondheim's Follies at the Royal Albert Hall.
Craig has written a book entitled Teach Yourself Ballroom Dancing for Hodder Education's famous Teach Yourself range worldwide, which has been available in all good bookstores since September 2005 and is now on its third reprint. Craig's sensational autobiography, All Balls and Glitter, was published in 2008 and a paperback edition with extra chapters is currently available. Craig's second volume of memoirs, Tales From the Dancefloor, was published in September 2013. Craig starred as Captain Hook in Peter Pan at the Orchard, Dartford, in 2014, at the Swan, High Wycombe, in 2015 and the Churchill Theatre, Bromley in 2016. Previously, Craig starred as the Wicked Queen in Snow White at Venue Cymru, Llandudno, in 2009; the Hawth, Crawley, in 2010; and the Orchard, Dartford, in 2011. He reprised his role at the Swan Theatre, High Wycombe, in 2012; and the Cliffs Pavilion, Southend, in 2013.